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Oats with Benefits Dairy Free | Good Fiber | Protein | Gluten Free Want to be the first to hear about the latest (and greatest) SHOP product drops, custom collections, discounts, and more? Robert didnt have much interest in the food industry so he went out. After two years on the trading floor she joined American Health Associates, a private clinical laboratory company in South Florida as Chief Operating Officer. The founders of Mush are Kat Thomas and Ashley Thompson. Our editors independently select these products. Please see oursubscriptions pagefor more details. Eventually, they ran out of containers. Convenient, heart-healthy, and delicious, overnight (or cold) oats are a pretty easy meal to prepare. It was actually quite difficult to find foods that were delicious, healthy, and satiating, said Ashley Thompson, CEO and Co-Founder of MUSH. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cuban's offer. You can also find the Mush on Whole grain, CVS, and 7-11 stores. Find MUSH online or at your local grocery store in the refrigerated section near the yogurt items. Mush, also known as Overnight Oats, is a food company that appeared on Shark Tank in season 9. A healthy snack, Mushs overnight oats are not only soaked in handcrafted mylk (that is, milk made from nuts such as almonds and cashews) but are loaded with fruits and other superfoods. Aside from the convenience factor (I save so much time every night! The duo entered the Shark Tank platform with a proposal seeking $300,000 for 10% as they wanted to grow their retail business. Now they sell their food online on Wholefoods, CVS, and 7-11 stores as well as they have their market on Amazon and sell internationally. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50, If you have any questions or want to learn more about us, check out the FAQ below or write to us directly at hello@eatmush.com. It's raw food. The company has grown rapidly from its early days when Ashley would sell small handmade batches at local farmers markets in San Diego. She explained that most food products like protein bars, cereals, and yogurts contained excessive sugar. The brand has achieved a lot of success over the years and carters to the needs of millions of users every day. Although the recommended procedure to consume Mush Oatmeal is in its natural state, you can heat Mush Oatmeal before eating. It's one of my favorite Shark Tank companies of all time., Do Not Sell or Share My Personal Information. We are working on this as we speak. The concept of overnight oats isn't novelit's been around for a while. Kat and Ashley accepted Mark Cubans offer after Mark informed them about his successful investment in a cookie firm that generates more than $8 million in revenue. Subscriptions require a minimum of 2 orders. Ready to ditch empty calories for fuller lives. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one. Solsource: What Happened After Shark Tank? [1] They began by selling the product in local farmers markets. Our purpose is to help people maximize their potential by enabling them to feel, think, and do better. Our purpose is to help people maximize their potential by creating ready-to-eat foods with clean and natural ingredients that empower them to live healthier lives. Since then, theyve also begun to ship their product nationally, which has led to a huge amount of growth over the past several months. On the personal side, health issues forced MUSH co-founder Kat Thomas to step away from her role in the day-to-day operations of the business. BUT COOLER. Additionally, Mush Oatmeal comes soaked in oat milk, coconut, or almond, making it more nutritious than traditional oats. Not for him, he goes on to tell them that he is out. Though he appreciates their mission and purpose, however, Robert states that he is not a fan of the food business as it requires a lot of money. You get one opportunity to make a first impression, so engage people, empathize, and share your story. In 2020, MUSH shared a video on Facebook that Cuban made to celebrate the three-year anniversary of his investment. However, they required financial assistance to reach global audiences, leading to their appearance on the popular Shark Tank platform. Everything you need to know about MVP, Alpha, and Beta? Kat shared her experiences of not finding healthy foods during her regular job as most food products had high sugar levels. Mush Oatmeal has surpassed more than $2 million in sales since the Shark Tank episode with an update segment (1102) in the 11th season on the show. Ive been following my heart and gut to success, says Thompson. Unfortunately, that might be a difficult wish as they had only just recently appeared on the show last fall. You can find Mush products at various leading stores, including Whole Foods Market, 7-11 stores, and CVS locations. single serve cup. The everyday work will get you where you want to go.. Why Did VINE Fail? We offer a wholesale program for verified businesses. This is great option if a whole pack of one flavor is a bit too much, but one or two flavors might not strike your fancy. Here are some interesting facts about Mush Oatmeal: Mush Oatmeal is available in multiple flavors, including Wild Blueberry, Apple Cinnamon, Coffee Coconut, Dark Chocolate, and Vanilla Bean. Mush in 2018 The After Shark Tank Update, Top 10 Most Expensive Champagnes in the World, Ash and Anvil After Shark Tank 2018 Update, CertifiKid 2023 Update What Happened After Shark Tank, Beyond Sushi 2023 Update What Happened After Shark Tank, Lance Reddick, Known for John Wick and The Wire Roles, Dead at 60, Popular Paleo and Keto Diets Can Be Harming Your Heart, Eagle Who Adopted a Rock Is Now a Real Dad, Woman Shot Dead After Pulling Up In Wrong Driveway, Boys Born to Mothers with COVID-19 May Have Altered Brain Development. It's just as easy on your digestive systems as the . The apple cinnamon has the nostalgic taste of oatmeal my grandmother used to make on the stovetop. After reaping positive feedback on taste and sales figures, the duo introduced Mush at Whole Foods Market, anticipating a whopping growth of $900,000 in 2018. Ashley co-founded MUSH in 2015 with the conviction that easy, delicious, and nutritious food can elevate the world in powerful ways. The first to talk, Kat reveals that she worked at Goldmine in London, though it didnt take long for her to realize that it wasnt the best fit for her in terms of careers. If the expiration date is not printed on the lid of the cup, you can find it on the bottom of the cup. So, they decided to start their own brand food industry Mush to serve healthy with a motive to change the world. MUSH Overnight Oats are made by soaking oats in dairy-free nut milks (almond or coconut) blended with whole food ingredients. Mark Cuban came to the rescue, provided a packaging supplier, and established a more extensive production facility to meet increasing demands. My life purpose is to help others achieve physical and mental wellbeing. MUSH 8 years Co-Founder 2019 - Present4 years San Diego, California, United States Co-Founder | COO 2015 - 20194 years San Diego, California, United States Co-Owner Bump Coffee 2019 -. It costs them $3.9 per packet and they sold it for 70 to 80 cents per unit, from where the firm manages to earn a huge amount of Revenue. Cuban not only provided the pair with a generous investment . To follow up, Lori said Rohan is an expert in the food industry so shell not be giving any offer. Simply choose a product and select the Subscribe & Save option to save 10%. Ashley Thompson developed a firm belief in healthy food from her early days. Here is their complete failure breakdown! Check out Amazon Launchpad for the most amazing offers! Mush is still in business in the year 2021 and has a net worth of $ 4.5 million. Mush propelled their idea into reality as the duo received positive feedback on digestion, taste, and nutrition from the farmers market. The duo met in the finance industry, where Ashley worked as a trade analyst. No need to heat, just eat! She co-founded MUSH in 2015, a manufacturer of plant based overnight oats. Mark Cuban bit, offering the entrepreneurs exactly what they asked for and adding on an unlimited line of credit. Robert cited that he had no interest in the food industry, while Lori exited, citing Rohans expertise in the food sector. On the other hand, Kat Thomas believed that health and wellness are the pillars of success, and without them, we have nothing. Mush Oatmeal improves insulin and reduces cholesterol. Revealing more about its ingredients, she says that they use Michigan-grown blueberries, which contribute to its bitter earthiness.. Save my name, email, and website in this browser for the next time I comment. We haven't cooked off the vitamins and minerals. Take it day by day. Heidi Ho: What Happened After Shark Tank? Here are the reasons of its failure! In the end, they were featured in the twelfth episode of the ninth season, which aired on November 26, 2017. Shein Business Model Breakdown: How Shein makes money? Her sister had Type 1 diabetes, which powered Ashleys thoughts of creating nutritious and delicious food that could improve the lives of millions in this busy world. Mush contains 100% natural ingredients, and the oatmeal never loses its beneficial elements as you dont have to cook Mush. Mush oatmeal is soaked full night into dairy-free milk which improves and increases the nutrition absorption power and cuts down the starch for proper digestion of the food. The firm gradually experimented with the local farmers market in San Diego but expanded its reach to major chains like Whole Foods in 2018.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-leader-4','ezslot_16',177,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-leader-4-0'); After generating $120,000 in sales in 2017 and introducing their products at Whole Foods, Kat and Ashley approached the Shark Tank platform to bag a deal with some of the industrys biggest and most successful minds. While he compliments them on the price margin, he notes that their price point is out of whack.. In the past year alone, Thompson was able to triple MUSHs physical distribution, triple year-over-year revenue, and lower the price of her healthy, ready-made product to make it more affordable to consumers. According to the post and the MUSH site, this wholesome product contains "no artificial anything" and is gluten-free, dairy-free, sugar-free, and vegan. Here are the reasons for its failure! Ready-to-eat oats are different than traditional oatmeal in that they are never cooked. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. The firm employs a dedicated and passionate team of individuals who have identical goals of providing high-quality food products. The creator ofMUSH began the company out of necessity and a personal goal of living a well life in the midst of a busy schedule and demanding work life. Kat and Ashley were also bored of eating outside food which is not good for them in their daily routine and so for them and others, they gave a thought and managed to launch their own food brand industry Mush with a motto of safe living and proper digestion. 2023Well+Good LLC. Thompson said the ultimate goal is to help provide more healthy (and convenient) meal choices for people, and oatmeal piggybacks off a staple in the American dietcerealand offers unparalleled accessibility for as many Americans as possible.. What happened to Myspace? RXBAR founder Peter Rahal has also invested in MUSH, and according to Food Business News, he's very familiar with nutritious and convenient foods. Well+Good decodes and demystifies what it means to live a well life, inside and out. What is Growth Hacking and how does it work? Mush has a motive of changing the world, it gives proper digestion and safe living. Cave Shake(Space Shake): What Happened After Shark Tank? Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. "You Mushers know how incredible MUSH is. CHICAGO, April 25, 2022 /PRNewswire/ -- MUSH - the brand known for making clean, plant-based, ready-to-eat overnight oats with less than eight wholesome ingredients . If we failed to meet this standard, please contact us athello@eatmush.com. Ashleys sister had Type 1 diabetes, which sparked her intention to develop healthy food in her early days. This positive feedback propelled Ashley and Kats idea to launch Mush, which catered to the needs of millions of users who wanted a healthy and delicious meal. We offer Best Seller, Fruit, and Indulgent Variety Packs. Please note orders are subject to delays. Ashley Thompson and Kat Thomas are the founders of Mush Oatmeal; they met in the banking industry and had a passion for healthful food. Never heated. A few competitors of Mush are:-. Before long, they had managed to land a distribution deal with Whole Foods. This Shark Tank Oatmeal Brand Was Just Spotted At Costco. Head out and grab some of these awesome oats before MUSH disappears from shelves! The duo began their entrepreneur dream by offering Mush at the San Diegos farmer markets, garnering positive feedback. In November 2021, Mush entered Costcos Wholesale stores, adding another feather to their cap. We are proud of our humble beginnings. Convenient, heart-healthy, and delicious, overnight (or cold) oats are a pretty easy meal to prepare. We soak MUSH in dairy-free milk for hours so that you can devour it in minutes enjoy at breakfast, as a snack, or pre/post-workout. Cuban not only provided the pair with a generous investment, he also shared his wisdom and provided guidance. What is the Availability Heuristic and how does it impacts your business? At MUSH, we soak old fashioned oats in almond, coconut, or oat milk. Currently, on Facebook, Mush Foods has an average rating of 3.6-stars out of over 140 reviews. In the end, it took them nearly two years to refine the perfect formulaone that utilizes the overnight soaking method. She would be starving after her daily early morning run, but she could not find a quick, healthy breakfast option in the company kitchen. Despite having a humble beginning, the vision and ideology of Kat and Ashley have propelled Mush to new heights, and appearing on Shark Tank was one of the significant steps for this growth. As one thing led to another, they found themselves focused on the topic of oats. Realizing how difficult it was to fuel themselves with genuinely healthy food on a day-to-day basis, they began to explore different options. In 2017 Kat and her business partner, Ashley, appeared on ABCs Shark Tank where they secured funding from Mark Cuban in exchange for 10% of the company. Since Rohan had expertise in the food industry, he pointed out that the retail price of $3.99 was too much for the product and asked Kat and Ashley to lower the cost. How is the company doing nowadays? Yes. Coming back into the discussion, Mark lets the founders know that he is also willing to make them a dealthat is, $300,000 for a 10% stake in addition to an unlimited line of credit. A post shared by MUSH READY TO EAT OATS (@mush). Opinions expressed by Forbes Contributors are their own. MUSH Co-Founder & Blair Alumna Ashley Thompson Returned for Society of Skeptics Paula Hong '16 October 22, 2021 8:48 AM Ashley Thompson '08 co-founded MUSH in 2015 with the conviction that convenient, delicious and nutritious food can elevate the world in powerful ways. Here are the reasons for its failure! Overnight oats, if you are unaware, are. Kat met Ashley in the finance industry and soon shared their ideologies to develop a healthy and nutritious breakfast meal. Here is the complete analysis! The journey actually began for Thompson in childhood. It is completely healthy and can be followed up for daily routine. Ready to fuel the peak performer in all of us. "After college, I started a demanding career in finance and struggled to fuel myself throughout the day. We and our partners use cookies to Store and/or access information on a device. If anything, it will probably take a while before we see them back on television. from Basel, Switzerland. Everything you need to know about your Pitch Deck? Asked how they had come up with the mush thing together, Kat says that they were talking one day when the topic of healthy foods came up. Diving into making the product, the pair experimented with different recipes individually before teaming up. All rights reserved, Behind The Scenes Look: OVER $500,000 with One Affiliate, $300,000 for 10% + unlimited line of credit. But what if we told . The list of its authors can be seen in its historicaland/or the page Edithistory:MUSH (Overnight Oats). Rohan offered a deal of $40,000 in return for 20% shares. Oats contain a special fiber called beta-glucan which has been implicated in lowering cholesterol, Monica Auslander Moreno, MS, RD, Nutrition Consultant for RSP Nutrition, previously told Well+Good. The founders of Mush are Kat Thomas and Ashley Thompson. Dont let the simple ingredient list fool you though. It is a refrigerated item with a deliciously creamy texture and outstanding nutritional value. As it is sugar-free, No cooking is required meal which automatically increases the customer market. [3], MUSH Overnight Oats are made by soaking oats in dairy-free nut milks (almond or coconut) blended with whole food ingredients. Made with clean ingredients to give you natural energy. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cubans offer. Kat ended her proposal with a quote that the sharks should help the duo fight the number one enemy (sugar) and help distribute healthy and nutritious food globally. MUSH is sold in 6 oz. You just need the courage for the next best step. Ashley soon realized that even on Wall Street, it was hard to access nutritious food and would bring her own Mush to work, inspired by her favorite "hack" as a kid: cereal and oatmeal soaked in milk. Due to the perishable nature of the product, we do not accept returns. The coffee coconut and the vanilla bean pair nicely with my morning cup of coffee. Per MUSH's website, these special oats are immersed in "dairy-free milk for hours" and come in a variety of flavors including blueberry, apple cinnamon, dark chocolate, and even snickerdoodle. You can pick the mixed pack containing all the flavors in a pack of 12. The concept of overnight oats isn't novelit's been around for a while. Before they can say anything, however, Barbara tells them that they fit her type of entrepreneurs. As such, she also provides them with an offer, one that matches Marks$300,000 for a 10% stake, as well as an unlimited line of credit. The resulting product is just as easy to digest as traditional oatmeal but is more nutrient dense. MUSH oats are designed to be enjoyed at any time of the day you're looking for a boost of flavor and nutrients, but it's especially great for breakfast and post-workout since it offers lots of fiber and protein to fill you up. Furthermore, Mush products are also available on Amazon, and you can order this healthy and nutritious oatmeal throughout the country. Get MUSH LIKE OATMEAL. Since then, the company has secured additional funding from Peter Rahal, co-founder of RXBar and leader in the consumer packaged goods space. Katherine Thomas has 2 current jobs as CEO at Bare Performance Nutrition and Co-Founder at MUSH Foods. Licensing effect: How it impact businesses? To find it, try running your finger along the bottom of the cup and you should be able to feel it! It wasnt poverty, but it wasnt easy either, Thompson says. There are a lot of steps in between. Just as hes about to elaborate further, Rohan chimes in that other competitors are priced much lower. [Updated]. Food these days is derived from different products instead of natural resources, these foods are very high in sugar, spices which are not good for health. Please follow the link torequest wholesale access. Ashley's sister had Type 1 diabetes, which sparked her intention to develop healthy food in her early days. Big things start small. Meet MUSH, a cold oatmeal brand and your new favorite ultra simple breakfast (or lunch, or dinner, or snackthere are no rules when it comes to oatmeal!). Real ingredients. Discipline and passion get you far, but when it comes to starting your own company, ignorance is bliss. She bootstrapped the company for a long time before bringing in outside investments from serial entrepreneurs and successful business owners who wanted to help. Katherine (Kat) Thomas graduated from Duke in 2012 as a double major in Russian and International Comparative Studies with a certificate in Markets and Management Studies. The pic featured onInstagram is the vanilla almond crunch flavor, though it's unclear if any other flavors are available right now at Costco. But what if we told you that you can purchase pre-made overnight oats that come in a variety of flavors (like coffee coconut, apple cinnamon, dark chocolate, and more) and are individually packaged in a 5 or 6 oz. Louis Vuitton Business Model: How Louis Vuitton makes money? If youre not completely sold on every flavor, you can always go for a pack of one flavor. Anywhere. According to @costco_doesitagain,the warehouse now offers eight-packs of the popular MUSH ready-to-eat oats. MUSH is refrigerated and ready to enjoy as a healthy breakfast or protein-packed snack. Ive thought to myself many times that *this* would be the week I start going to the grocery on the same day, once a week, with a carefully planned list of ingredients and come home to do my cooking and rationing. While she explored many places like Wall Street for healthy food, she realized that it was hard to find nutritional food products. With five kids, her working parents had scarce resources. You can always create your own variety pack as well! Plus, because it's dairy and gluten free, its easy on most stomachs. Get it daily. If you don't care for regular oatmeal, you might like it my way! Thompson began selling handmade batches of naturally gluten-free, protein-rich, vegan overnight oats made with plant-based milk and sweetened only by dates for zero added sugar at farmers markets in San Diego.